Pricing
Plans scale with your business. No markup per message — Meta charges your account directly for WhatsApp conversations. You pay only for the platform.
Sandbox
For testing & PoCs
- ✓Real Meta sandbox
- ✓API + Portal access
- ✓Webhooks included
- ✓Community support
- ✓No credit card required
Starter
Solo devs & small agencies
- ✓Everything in Sandbox
- ✓Email support (48h)
- ✓Audit log 30 days
- ✓On-demand quota packs
- ✓Factura A (Argentina)
Growth
Vertical SaaS at scale
- ✓Everything in Starter
- ✓Chat support (24h)
- ✓Embedded Signup white-label
- ✓Multi-environment API keys
- ✓Inbox embeds white-label
- ✓Audit log 90 days + CSV export
Scale
Mature SaaS & agencies
- ✓Everything in Growth
- ✓Priority chat (4h business)
- ✓SLA 99.5% uptime
- ✓Health monitoring API
- ✓Webhook DLQ + custom retry
- ✓Onboarding assistance (1h)
Enterprise
Unlimited WABAs · custom pool · SLA 99.9% · SSO · dedicated infra · $999+/mo
On-demand quota packs
Approaching your pool limit? Buy a one-time boost. Expires at the end of the billing cycle. Available from Starter and up.
| Tier | Pack 1 | Pack 2 | Pack 3 |
|---|---|---|---|
| Starter | +20K · $8 | +40K · $15 | +100K · $35 |
| Growth | +40K · $13 | +100K · $30 | +500K · $140 |
| Scale | +100K · $25 | +500K · $110 | +2,000K · $400 |
How quotas work
Your monthly message pool counts both directions:
- ✅ Outbound (everything you send via the API)
- ✅ Inbound (everything your customers send to you)
- ❌ Status updates (delivered/read/failed) — never counted
Adding a WABA to your plan adds quota to your pool. The pool is shared across all WABAs — a busy phone can borrow capacity from a quiet one.
Why count inbound? Because every inbound webhook hits our infrastructure, persists in our DB, and gets forwarded to your endpoint. Counting both directions keeps the platform sustainable and protects your project from heavy traffic on any single number.
What’s NOT in your bill
| Service | Charged by |
|---|---|
| WhatsApp template messages (marketing/utility/auth) | Meta (directly to your WhatsApp Business account) |
| Service conversations within 24h window | Meta (free-tier or per their pricing) |
| Free entry-point conversations | Meta (free) |
The GoSendAPI Cloud monthly fee covers our platform, API, infrastructure, webhooks, audit, support, and SLA. Meta’s per-message pricing is separate and varies by country — check Meta’s WhatsApp Business pricing for current rates.
What if I exceed my pool?
You have three options:
- Buy a quota pack — a one-time top-up that expires at the end of your billing cycle. No tier change.
- Pay overage — every 10K messages over your pool charges at your tier’s overage rate. No interruption.
- Upgrade your tier — better quota-to-dollar ratio, more WABAs, more features.
Your dashboard alerts you at 80% and 95% of pool usage with one-click actions.
Billing details
| Item | Detail |
|---|---|
| Operator | Argentine company (legal name on invoice) |
| Invoice | Factura A (Argentine VAT regime) |
| Currency | Headlined USD · billed in ARS at official BCRA rate at invoice time |
| Payment methods | Credit card (Visa/Mastercard/Amex) via dLocal Go · bank transfer (annual plans) |
| Cycle | Monthly · 30-day notice on price changes |
| Cancellation | Anytime, effective end of current cycle |
| Refunds | Pro-rated within first 14 days of new tier |
How we’re different
| Per-message BSPs (markup model) | GoSendAPI Cloud | |
|---|---|---|
| Pricing | base + markup per message | flat platform fee |
| When you add a WABA | only adds phone capacity | adds phone + quota |
| Multi-tenant native | enterprise only | all tiers |
| Embedded Signup white-label | enterprise | Growth+ |
| Inbound counts toward Meta bill | n/a | counts in our pool, no Meta cost |
| Invoice in Argentina | ❌ | ✅ Factura A |
| Native Spanish support | partial | ✅ included |
Frequently asked questions
What counts as one “message”?
Any message that crosses our platform — outbound API call to send, or inbound webhook from Meta to receive. Templates, text, media, location, contacts, all count as 1. Status updates (delivered/read/failed) are never counted.
Does the Sandbox use real Meta or mocked?
Real Meta. The Sandbox uses real gsk_test_ API keys against a real WABA you provision in test mode. Messages route through Meta’s sandbox tier — no charges from Meta either.
Can I downgrade my plan?
Yes, anytime. New tier applies at the start of your next billing cycle. Unused quota does not transfer down.
What happens if I go over my pool without buying a pack?
You’re auto-billed overage at your tier’s rate. No service interruption. We email you at 80% and 95% so you can decide. Hard cap at 130% of pool prevents accidental large bills — past 130%, sending pauses until you confirm extra capacity.
Do you offer non-profit, education, or open-source discounts?
Yes — 50% off any tier with valid documentation. Contact sales@gosendapi.com.
Does Meta’s pricing change?
Meta updates conversation pricing periodically (by region and conversation type). We always show what Meta charges in your /app/billing dashboard — pulled from the pricing object Meta sends with each delivered message.
Need something different?
For volumes above 10M messages/month, custom SLAs, dedicated infrastructure, SSO/SAML, or compliance review (SOC2, GDPR), contact sales.