Acceptable Use Policy

Version: 2026-07-06 · Effective date: July 6, 2026

This Acceptable Use Policy (“AUP”) is part of the Terms of Service between you and Gestic O.R.S.A. (CUIT 30-71607311-0) and applies to any use of GoSendAPI Cloud (the “Service”).

The AUP is written to be short and concrete. When in doubt, read the WhatsApp Business Messaging Policy and the WhatsApp Commerce Policy — you are bound by those in addition to this AUP.

1. Opt-in is mandatory

You may only send messages through the Service to End Users who have granted prior explicit opt-in to be contacted by you on WhatsApp. Opt-in must:

• Identify your business by name and be distinguishable from other consents;
• Describe the type of messages the User will receive (e.g. appointment reminders, order updates, marketing offers);
• Be auditable: you must be able to prove, on request, when, how, and where each End User granted consent.

Acceptable opt-in signals include: signup form checkbox, WhatsApp opt-in button on your website, a first message initiated by the End User to your number (“user-initiated conversation”), or documented offline consent (e.g. signed patient form).

Not acceptable: purchased or scraped lists; consent hidden in generic terms of service; opt-in obtained under coercion, deception, or as a required condition for an unrelated service.

2. Honor opt-out immediately

You must provide End Users with a simple, immediate way to stop receiving messages. At minimum:

• A reply of STOP, BAJA, UNSUBSCRIBE, STOP MESSAGES, or any equivalent must remove the End User from further business-initiated messaging within 24 hours;
• Opt-out must be honored across all channels tied to the same phone number;
• You may not require the End User to call, email, or navigate a portal to opt out.

3. Prohibited content

You may not use the Service to send:

• Spam or unsolicited bulk messaging, including messages to End Users who did not opt in or who have opted out;
• Content that violates any Meta Policy (WhatsApp Business Messaging Policy, WhatsApp Commerce Policy, Meta Platform Terms);
• Content that is illegal in the recipient’s jurisdiction — including illegal drugs, weapons regulated by law, human trafficking, child sexual abuse material, pirated content;
• Fraud, phishing, or impersonation — messages that mislead the End User about your identity, that ask for credentials, that link to fraudulent sites, that pretend to be a bank/government/carrier;
• Malware and malicious links — attachments or URLs that install malware, hijack devices, exfiltrate data, or lead to phishing pages;
• Gambling without required licensing in the recipient’s jurisdiction;
• Cryptocurrency speculation, unregistered financial products, MLM, chain letters, or “get rich quick” schemes;
• Adult content, including pornography, escort services, and sexual services;
• Weapons, ammunition, explosives, and controlled substances;
• Political or electoral campaigning in jurisdictions where it is restricted, and any content prohibited by WhatsApp’s periodic enforcement guidance;
• Any category Meta prohibits at the time, even if not listed above.

4. Rate, frequency, quality

• Do not attempt to bypass rate limits, quality ratings, or messaging tiers imposed by Meta on your phone number or WABA;
• Respect reasonable frequency: sending the same End User dozens of messages per day, or repeating the same broadcast on multiple numbers to circumvent throttling, is grounds for suspension;
• Monitor your quality rating in Meta Business Manager and act on drops; sustained “medium” or “low” quality is a leading indicator that your content or targeting is off.

5. Technical abuse

You may not:

• Reverse-engineer, decompile, or attempt to derive the source code of the Service;
• Interfere with our infrastructure, other customers’ accounts, or Meta’s infrastructure;
• Use automated tools to bulk-create accounts, share credentials across unrelated businesses, or perform credential stuffing against the Service;
• Use the Service to test, discover, or exploit security vulnerabilities without our prior written authorization (contact security@gosendapi.com for coordinated disclosure);
• Circumvent a Send Suspension (kill switch) by relaying traffic through another account, another WABA, or another Tech Provider.

6. Multi-tenant and reseller use

If you resell the Service or embed it in your own product used by third-party businesses (“Downstream Customers”), you are responsible for:

• Passing these Terms and this AUP down to each Downstream Customer through your own contract, or an equivalent that is at least as protective;
• Enforcing opt-in / opt-out obligations on your Downstream Customers;
• Providing us, on request, with the identity of the Downstream Customer whose activity triggered a policy signal.

Failure to control your Downstream Customers is a breach of these Terms.

7. Consequences of violations

Depending on severity, we may:

1. Contact you with a warning and requested remediation;
2. Activate a Send Suspension on the affected customer or WABA (kill switch — see Terms § 5);
3. Suspend the account entirely;
4. Terminate the Terms;
5. Report the incident to Meta;
6. Cooperate with law enforcement or regulators.

We do not owe you a warning before acting on serious violations (spam bursts, fraud, illegal content, security incidents). The lack of a warning in a particular case does not waive our right to warn in future cases.

8. Reporting abuse

If you receive a message through WhatsApp that appears to originate from the Service and violates this AUP, please report it to abuse@gosendapi.com. Include the sender number, the message text or media hash if possible, and the timestamp. We treat abuse reports as high-priority.

This AUP forms part of the Terms of Service. Questions: legal@gosendapi.com.